Which reports are relevant to the Campaign Response metric?

The Campaign Response metric is specifically linked to the assessment of how successful a marketing campaign has been in generating responses from potential customers. The Campaign Response Summary and Detail reports provide critical insights and data regarding the effectiveness of the campaigns, such as the number of responses received, engagement levels, and conversion rates.

These reports are designed to analyze different aspects of a campaign's performance, allowing a business to evaluate its return on investment, target audience interaction, and overall impact. They present detailed statistics and summaries that aid in determining which campaigns were successful and which may need adjustments. Thus, these reports are fundamentally relevant to the Campaign Response metric because they deliver the necessary data to measure how well campaigns are resonating with the target audience and producing desired reactions.

In contrast, other reports, while valuable in their own contexts, do not focus specifically on campaign responses. For instance, reports like the Sales Performance Overview look into sales metrics rather than campaign responses, Market Analysis Reports focus on broader market trends and conditions, and Customer Feedback Summary gathers general customer satisfaction without directly correlating to individual campaign effectiveness.