Which reports are relevant to the ROI campaign metric?

The Campaign ROI Analysis, Sales by Paid Keyword, and Sales by Lead Source reports are specifically relevant to the ROI campaign metric because they provide direct insights into the return on investment generated by a marketing campaign.

The Campaign ROI Analysis report gives a clear picture of the financial return from marketing expenses by comparing revenue generated against campaign costs. This is essential for assessing how well a campaign is performing in monetary terms.

Sales by Paid Keyword breaks down the contributions of specific paid advertising keywords to overall sales, enabling businesses to see which keywords are delivering the best financial returns. This helps marketers allocate budgets more effectively.

Sales by Lead Source complements this by evaluating which sources are generating leads that convert to sales. Understanding the performance of different lead sources helps in assessing the effectiveness of various marketing channels and optimizing campaigns accordingly for better ROI.

These reports collectively provide a comprehensive view of financial effectiveness, making them particularly useful for analyzing and improving the ROI of campaigns, while other options do not bring the same level of direct financial insight.