Which reports are associated with the Lead Source campaign metric?

The reports associated with the Lead Source campaign metric are designed to provide insights specifically related to how leads are generated and their performance based on their source. Lead Source Analysis, Gross Lead Source Analysis, and Leads by Paid Keyword are all tailored to evaluate and break down lead generation data based on different aspects of the source of leads.

Lead Source Analysis focuses directly on how leads are acquired and helps in understanding the effectiveness of various marketing campaigns tied to lead generation. Gross Lead Source Analysis extends this by providing a broader view, allowing you to analyze total lead generation efforts across all sources. Leads by Paid Keyword examines the performance of specific paid advertising efforts by showing which keywords are driving leads.

These reports give a comprehensive view of the impacts different lead sources have, enabling businesses to optimize their marketing strategies based on detailed analysis of their lead generation efforts.