Which option is a result of issuing a customer memo?

Issuing a customer memo typically serves as a formal record of a transaction that affects the customer's account, such as when items are returned or there are billing adjustments. When a customer memo is created, it logs a credit for the returned items, which reflects the reversal of revenue associated with those items. This ensures that the customer's account is accurately updated to show that they no longer owe for those products, allowing for transparent record-keeping and maintaining the integrity of financial reports.

This process is important because it ensures that customer accounts remain balanced and that both the business and customer have clarity regarding the current state of the customer's transactions. Other options, such as generating new return authorization or requiring a new cash sale, do not directly relate to the primary function of a customer memo, which is focused on documenting returned goods and adjusting the customer's balance accordingly.