Which is NOT a step in creating a lead nurturing campaign?

The process of creating a lead nurturing campaign involves a series of strategic steps aimed at effectively engaging and converting leads over time. One fundamental step is to map out how your company's lead nurturing campaigns work, which involves understanding your audience and outlining the different stages of engagement. Creating the email templates is also crucial, as these are the actual tools used to communicate with the leads and nurture them through the sales funnel. Additionally, creating a lead nurturing campaign record is necessary for tracking the performance of the campaign and making adjustments based on data.

Conducting a market survey, while valuable for gathering insights about your target audience, is not a specific step in creating a lead nurturing campaign itself. Instead, it is often an activity that occurs earlier in the overall marketing strategy development. Therefore, it is not directly part of the sequence of actions taken when developing the nurturing campaign's structure and content. Hence, this option stands out as the one that is not specifically a step in the creation of a lead nurturing campaign.