What probability percentage qualifies a lead?

The qualification of a lead is typically associated with an assessment of how likely that lead is to convert into a customer. In the context of marketing and sales, a lead is often not considered qualified unless it demonstrates some level of interest and engagement that indicates potential for conversion. A probability percentage of 0% suggests that there is no likelihood of conversion, which does not meet the criteria for a qualified lead.

In contrast, probability percentages such as 10%, 25%, or 50% could indicate varying degrees of engagement. A lead with any percentage above 0% shows some level of potential interest, which can be nurtured towards qualification. The percentage needed to qualify a lead varies by organization and industry, but a score of 0% does not meet any qualifying criteria because it signifies no potential for conversion.

Thus, the selection of 0% aligns with the understanding that only leads they genuinely hold potential for engaging with and converting into customers are considered qualified.