What is the preferred Order Management setting for using the same email for both web and non-web orders?

The preferred Order Management setting for using the same email for both web and non-web orders is to use the Website Template for Fulfillment Emails. This approach streamlines communication by utilizing a singular email template that can accommodate both types of orders, ensuring consistency in messaging regardless of the order origin.

Employing a website template is particularly effective because it is often designed to cater to a broader audience and can include elements that apply well to both online and offline transactions. This helps maintain brand continuity and gives customers a more uniform experience.

In contrast, other options may lead to a lack of cohesion in communication. For instance, using general templates for orders might not adequately address the specific needs of web or non-web customers, while custom email settings could complicate the process and may require additional management to ensure both order types are appropriately addressed. Using separate emails for each order type creates unnecessary complexity and possible confusion, as customers might receive different information based on their order source, detracting from a seamless experience.