What is revealed by drilling down in a lead source analysis report?

Drilling down in a lead source analysis report primarily reveals the current state of the record. This feature allows users to gain deeper insights into specific data entries pertaining to leads, enabling them to view detailed information about each lead's current status. This could include whether the lead is still in the initial outreach phase, if it has been converted into a customer, or if it is inactive.

This capability is essential for understanding the lifecycle of individual leads within the broader context of lead source effectiveness. It can help identify which leads are progressing through the sales funnel and which ones may require further attention, ultimately guiding more informed decision-making in sales strategies and marketing efforts.

On the other hand, the total number of leads generated provides a summary metric rather than the detailed insights that come with a drill-down analysis. The history of lead conversions focuses on past events and trends rather than the current status. The source effectiveness rating is a metric that evaluates how well different lead sources perform, but it does not provide the same level of granular detail as analyzing the current state of individual records.