What field indicates who referred the customer to the company?

The field that indicates who referred the customer to the company is the Lead Source. This field is specifically designed to capture the initial source from which a lead or potential customer originates. The Lead Source can provide valuable insights into how effective various marketing strategies are and can help businesses align their efforts with customer acquisition channels.

Using Lead Source allows companies to track the effectiveness of different sources, such as referrals, ads, or events, thereby enabling them to make informed decisions about where to allocate resources. This can lead to more targeted marketing efforts and improved conversion rates.

While options like Referral Source might seem closely related, they typically focus more on informal or personal recommendations rather than the broader category of where the lead came from. Client Contact and Sales Origin refer to different aspects of customer engagement and transaction history that do not specifically indicate the source of referral. Thus, Lead Source is the most accurate choice for identifying who referred the customer to the company.