What does the Sales Activity by Customer report show?

The Sales Activity by Customer report provides insights about Lead Interaction Levels. This report typically tracks how various sales activities, such as calls, emails, and meetings, have engaged customers over a specified period. It paints a picture of how effectively the sales team is interacting with leads and managing customer relationships.

This report helps businesses identify trends in customer interaction, assess the effectiveness of their sales strategies, and adjust their approaches based on what activities lead to successful outcomes. For instance, a higher frequency of interactions may correlate with increased sales, indicating areas of focus for the sales team.

While the other options mention aspects of sales and customer management, they do not directly address the specific insights provided by this particular report. Customer Purchase History focuses on what customers have bought, Sales Team Performance is about evaluating individual or group effectiveness in achieving sales goals, and Total Sales by Region highlights financial outcomes rather than the interaction levels with customers.