What does "forecasting quarterly" allow users to do differently than monthly forecasting?

Forecasting quarterly provides users the ability to take a longer-term view of their sales targets compared to monthly forecasting. This approach allows organizations to align their projections with strategic objectives and broader market trends, rather than getting caught up in the short-term fluctuations that may occur on a monthly basis. By looking at a three-month span, businesses can aggregate data and make more informed decisions that reflect potential future performance over a more extended timeframe, often leading to more effective planning and resource allocation.

Monthly forecasting, while useful for regular check-ins, may not capture the wider trends and seasonality that can impact sales performance, which makes quarterly forecasting a better choice for setting and achieving long-term sales targets. Thus, focusing on long-term goals becomes more feasible, providing clarity and direction for future strategies.