What do Lead Source Analysis Reports present information about?

Lead Source Analysis Reports are designed to provide insights into the effectiveness of different lead sources in generating leads, regardless of whether these leads have been converted into customers. This means that these reports focus specifically on capturing data related to leads that have been assigned to various lead sources, offering a comprehensive view of where the leads are coming from. This analysis is essential for businesses to evaluate which marketing efforts or campaigns are yielding leads that can be further nurtured, allowing for more effective allocation of resources in the future.

The other options represent more specific or limited data sets. For example, the first option only considers leads created within a specific timeframe, which may not capture the broader picture of lead source performance. The total number of active leads is also a narrower focus that doesn't highlight the lead sources. Lastly, leads by geographic location would provide valuable information, but it wouldn't directly relate to the effectiveness of lead sources in generating these leads. In contrast, the correct answer encapsulates all leads linked to specific sources, providing valuable insight into lead generation strategies.