What can an administrator adjust in customer groups to enhance targeting in campaigns?

An administrator can enhance targeting in campaigns by adjusting customer groups based on customer insights and purchase patterns. This approach allows for a more strategic segmentation of the customer base, enabling the organization to tailor its marketing efforts effectively.

Utilizing insights and purchase patterns, administrators can identify specific behaviors, preferences, and trends within customer segments. For example, by analyzing previous purchases, administrators can discover which products are popular among certain groups, thus tailoring campaigns to promote those items. This not only increases the chances of engagement but also optimizes campaign performance by providing relevant content to the right audience.

In contrast, while factors such as geographic distribution, customer age range, and market trends can influence target marketing, they are not as directly tied to the actionable insights gained from analyzing customer behavior and purchasing history. Hence, focusing on customer insights and purchase patterns is the most effective way to enhance targeting in campaigns.