At what probability percentage is a prospect categorized?

A prospect is categorized at a probability percentage of 1-99% because this range indicates various stages of potential engagement and conversion. Categorizing prospects in this way reflects the understanding that they are not certain sales, but rather opportunities that have varying levels of likelihood to convert based on certain qualifying factors and interactions.

This approach allows for a more nuanced sales strategy, where each prospect can be assessed and prioritized according to their likelihood to close. A probability of 0% signifies no chance of conversion, effectively ruling out any categorization as a prospect. Conversely, a 100% probability would denote a guaranteed sale, removing any element of uncertainty that is fundamental to the classification of a prospect. The range of 1-99% encapsulates the reality of the sales process, where prospects are continuously evaluated based on their interactions, interest, and readiness to buy, highlighting the dynamic nature of the sales funnel.