After lead conversion, where are a lead's activities and campaign responses stored?

After a lead is converted in NetSuite, all activities and campaign responses associated with that lead are transferred and stored within the Contact Record. This ensures that the engagement history is linked to the ongoing relationship with the individual as a contact, rather than remaining confined to the original lead record. This approach supports a seamless transition from lead to contact status, allowing sales and marketing teams to view the complete interaction history and effectively manage the relationship.

When a lead is converted, it is common practice for the system to archive the lead record but retain relevant information, such as activities and responses, in the contact record. This provides a comprehensive view of all interactions, which is crucial for effective follow-up and relationship management. The other options either imply that the information would not be consolidated with the contact or incorrectly attribute the storage of the information to less appropriate locations. Hence, storing activities and campaign responses on the Contact Record fosters better organization and accessibility of information for users.